1 pack of 50 vinyl stickers.
For guerilla marketing.
Best practices:
-use the entire pack of 50 on your block. They’re the most impactful when repeated around your immediate location (in an effort to increase the chance that passerby catch a glimpse of a few of them)
-Try to keep the stickers at eye-level, as that’s the area that most people will see them as they’re walking by
-Try to place them on solid-colored backgrounds, as they will stick out more.
Story: we made the mistake of sticking a few of them too high (on the back of street signs) and too low at first. We then had dinner at a restaurant at the end of the block and when walking back to the studio (forgetting that we had put stickers up), we noticed that the stickers that immediately caught our eyes were the ones that were at eye-level *and*on solid backgrounds such as benches, parking poles, biking shelters, and pay-to-park boxes. We used up a pack of 50 in no time, and we plan to go back tomorrow to add another 50 to the same block. It was a genuinely fun experience =)